![]() ![]() There’s no clear beginning of this music-to-movie relationship. ![]() Jay-Z - who retired as a rapper in 2003, only to re-emerge three years later as a branding mogul who raps mainly to further his brand recognition and expand on his legacy (and occasionally become a topic of discussion in White House press briefings) - has become the soundtrack for film trailers from 42 to Sex in the City 2 to Safe House to GI Joe: Retaliation to a few movies that could be listed but no one would recognize. When the first trailer for Baz Luhrmann’s The Great Gatsby was released a year ago, it was set to the music of Jay-Z and Kanye West’s “No Church in the Wild,” from the sometimes duo’s incredibly self-important Watch the Throne album.
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